—  About me  —
What's up?

Delphine Racoupeau is a dedicated Digital Operations Manager / Head of PM with 7 years of team leading experience and sound technical knowledge.
Guided by Agile principles and trained to the Scrum framework, Delphine aims to maximise the business value of the development team's efforts.
Quick-learner and successful in fast-paced environments, she is recognised for her ability to identify solutions and for her commitment to getting things done.

I am currently working as an Operations & Project Manager for Methys Digital in Century City, Cape Town, South Africa.


Skype Id: delphine.racoupeau
—  Work experience  —

Operations Manager

Implement Scrum  -   Consolidate SDLC tools  -   Manage resources and recruitment
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  • Manage daily operations within the digital agency
  • Responsible for resource allocation for project and support work
  • Ensure high quality of project deliverables and monitor SLA
  • Defined project planning method. Provide realistic timelines and meet deadlines
  • Implemented the Scrum framework to manage new software’s development
  • Successfully implemented Jira to replace the different software previously used to assign development tasks, track bugs, manage UAT and helpdesk. Trained the team and consolidated SDLC tools
  • Developed web tool using Jira API to report on time spent per project & client. Report on projects to manage performance and improve costings. Significantly enhanced SLA monitoring and increased profitability
  • In charge of recruitment. Work closely with the Managing Director to strengthen and grow the team to meet business targets
February 2015 - Present
Methys  International EPM consulting and web development agency      Cape Town

Head of Projects

Define digital strategy  -   Scope and plan digital projects  -   Lead creative & technical teams
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  • Initially in charge of online marketing, was promoted to operations and project manager after two months:
  • Hired, trained and provided leadership to the expanding team in charge of online ticket sales (5 to 15 people)
  • Ensured day-to-day troubleshooting of issues escalated, working with IT team
  • Implemented new tools and drove the back office optimisation to increase team performance
  • Increased digitick.com conversion rate (+2 pp) and reduced customers complaints
  • Managed internal and external ticketing projects
  • In 2013, took the lead of a project team (4+ people) independent from operations, created to gather Digitick, Infoconcert and zePASS web and mobile projects:
  • Was actively involved in the definition of digital strategy and defined the roadmap
  • Was responsible for scoping and costing in-house projects (websites and mobile applications optimisation, development of new features and new areas of monetization) and client projects (co-branded ticketing websites)
  • Planned projects and prioritised support work effectively
  • Drew up project specifications
  • Led and motivated creative and technical teams (10+ people)
  • Ensured quality
  • Worked as a web developer during three months to validate my training at CNAM
January 2010 - December 2014
Digitick  Ticketing system and distribution network, Vivendi Group      Marseille

Junior Web Consultant

UI/UX consulting  -   Conversion rate optimisation  -   Internet marketing support
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  • Assisted companies in the process of website launch or re-design by refining digital strategy, elaborating information architecture, providing wireframes, content and SEO recommendations
  • Delivered actionable recommendations to increase conversion rate
  • Supported and advised companies in their Internet marketing strategy
March - August 2009
Altics  Internet consulting agency      Lyon

Online Marketing Manager

Web design & development  -   traffic acquisition
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  • Designed and developed promotional websites
  • Increased websites traffic through SEO and online advertising (Google AdWords, Facebook ads, e-mail and affiliate marketing)
July - December 2008
Sierra Marketing  Marketing agency      Sydney
logo Sierra Marketing
—  Certifications  —

Certified ScrumMaster   

Agile project management
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  • Study of Scrum - the leading Agile development framework - completed by a two-day course provided by Agilbee in Paris and validated by the online CSM test.
December 2014
Scrum Alliance
—  Education  —

Website programming certificate   

Front & back end web development
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  • Web development: front-end development, object oriented programming in PHP, MVC architectural pattern
  • Database management (MySQL)
  • Web servers administration (Linux, Windows)
  • Website design
2012 - 2014  
Le Cnam  Continuing education      Aix-en-Provence

Master's in management   

Major in E-commerce, E-marketing, E-business
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  • Master's degree with honours - major in E-commerce, E-marketing, E-business
    Dissertation topic: Determinants of shopping site’s conversion rate
  • One year performed at ESEC, Barcelona - Spanish degree in International Business Administration
  • Common core curriculum: Marketing, Finance, Sales, Project Management, Data Analysis, Logistics, Law, Human Resources Management, Corporate Strategy
2006 - 2010
Toulouse Business School  Top 10 French Business School      Toulouse & Barcelona
logo Toulouse Business School
—  Areas of expertise  —
—  Skills  —